If you’ve been putting a lot of effort into your blog posts but you’re still not seeing the results you want, consider switching up your technique a bit. The following tips will help you craft better blog posts that will have more of an impact for your business.
1. Choose keywords and keywords phrases that you want to optimize the blog post for. These keywords should go in the URL, title, meta title, meta description and image alt-text. Note that you may have to change the permalink to include SEO. If you use WordPress, the Yoast SEO Plugin helps you analyze how well you’re using SEO.
2. Double-check your grammar and spelling. If you’re catching a lot of mistakes, you need to proofread better before publishing. Readers don’t trust companies that make mistakes in their content – it makes the brand look unprofessional.
3. Take extra time to write the perfect headline. It needs to be catchy and explanatory while containing a keyword. Make sure that the reader can tell what the benefit is of reading the blog post.
4. Use your first paragraph to hook your reader. Blog posts aren’t like news stories – you don’t need all the relevant information “above the fold.” Pull the reader in by appealing to their emotional side. A relatable anecdote is a good way to get people interested in reading on.
5. Break the text up with sub-headings, short paragraph, images, videos, external links, bullet points and lists.
6. Categorize your blog posts. The categories don’t have to be very specific – that’s what tags are for – but there should be a few basic categories that your blog posts fall into. For example, if you have a law firm, your blog posts may fall into categories like, “local news,” “national law news” and “copyright law.”
7. Now that you’ve categorized your posts, tag them with a few relevant topics. You can add tags for the people, places or products you mentioned. That way, when someone clicks on a tag for “book reviews,” for example, they’ll see all the book reviews you wrote. Your tags should be different from your categories.
8. Add a featured image to the top of each post. If you can make the image something that people will want to share, that’s even better. There are plenty of free tools you can use for creating images, like Buffer’s built-in image creating tool or Canva.
9. Choose the right author for the post if more than one person is contributing to the blog. Some readers will favor certain authors and they’ll be more willing to read a blog post if their favorite writer is behind it.
10. Preview the blog post before publishing it. You should always preview the post live, no matter how many times you went over it when it was a draft. Check that all of the links work, look for spelling errors and make sure that the photos are loading.
– Staff Writer